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Propel CRM Inc.
Sales reps were spending 3 hours per day manually researching leads — visiting LinkedIn, company websites, Crunchbase, and news sources to build context before outreach.
North Rays built an automated lead enrichment pipeline that researches each lead across 8 sources, scores intent signals, writes personalized outreach briefs, and pushes enriched profiles to the CRM.
Sales reps save 3 hours per day. Pipeline enrichment coverage went from 22% to 98% of leads. Outreach reply rates increased by 41%. The sales cycle shortened by 19% due to better-informed first calls.
At a Glance
Client
Propel CRM Inc.
Industry
B2B SaaS